For the past year, we’ve been advising all of our clients to upgrade their hosting accounts to include an SSL certificate. To a lot of business owners this might seem like a small but unnecessary up-charge, or just another Internet fad that will soon fade into the background.

Exit intent pop-ups spark big debates within the internet marketing community. Some business owners and web designers feel very strongly that they are pushy, intrusive, and a turn-off for potential customers. Others think they given an easy and convenient way to reel in prospects that wouldn’t have otherwise