Marketing

Why SEO is always a balancing act

A lot of NYC web designers and Internet marketing experts treat search engine optimization as if it were a set of proven formulas and practices: do a certain thing and get a certain result. Those of us who have been in the industry for a while, however, know that instituting good SEO is

Why SEO is always a balancing act2019-10-23T12:34:50-04:00

Why you need an SSL for your website

For the past year, we’ve been advising all of our clients to upgrade their hosting accounts to include an SSL certificate. To a lot of business owners this might seem like a small but unnecessary up-charge, or just another Internet fad that will soon fade into the background. However, the reasons to make

Why you need an SSL for your website2019-10-23T12:34:39-04:00

Make Exit Intent Popups Work in 3 Easy Steps

Exit intent pop-ups spark big debates within the internet marketing community. Some business owners and web designers feel very strongly that they are pushy, intrusive, and a turn-off for potential customers. Others think they given an easy and convenient way to reel in prospects that wouldn’t have otherwise converted into leads. There is

Make Exit Intent Popups Work in 3 Easy Steps2019-10-23T12:34:27-04:00